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<p>This study investigates how altruistic, collectivistic, and biospheric values influence Saudi consumers' environmental concern and, subsequently, their attitudes, norms, and perceived control toward purchasing remanufactured products. Drawing on the Value-Belief-Norm (VBN) Theory, the Theory of Planned Behavior (TPB), and the Attitude-Behavior-Context (ABC) Theory, the study employs a survey of 383 respondents analyzed using PLS-SEM. Results confirm that all three value orientations significantly enhance environmental concern (βs&gt;0.30, <i>p</i>&lt;0.001), which in turn strongly predicts environmental attitudes (β=0.658), subjective norms (β=0.657), and perceived behavioral control (β=0.707). Environmental concern mediates the effects of values on psychological drivers, while ease of purchase moderates the link between attitudes and intention (β=0.066), and inversely moderates perceived control (β=–0.105). These findings extend behavioral theories by incorporating cultural and contextual variables and offer actionable insights for promoting sustainable consumption through value-based and structural interventions aligned with Saudi Arabia’s Vision 2030.</p>

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Cultural Values, Environmental Concern, and Ease of Purchase: A Behavioral Model for Remanufactured Product Adoption in Saudi Arabia

  • 期刊论文

  • 发表日期：

    2025年7月1日

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  • Husam Ahmad Kokash,
  • Saad Almosa,
  • Nilufar Ahsan,
  • Syed Shah Alam,
  • Saif Ahmed

摘要

This study investigates how altruistic, collectivistic, and biospheric values influence Saudi consumers' environmental concern and, subsequently, their attitudes, norms, and perceived control toward purchasing remanufactured products. Drawing on the Value-Belief-Norm (VBN) Theory, the Theory of Planned Behavior (TPB), and the Attitude-Behavior-Context (ABC) Theory, the study employs a survey of 383 respondents analyzed using PLS-SEM. Results confirm that all three value orientations significantly enhance environmental concern (βs>0.30, p<0.001), which in turn strongly predicts environmental attitudes (β=0.658), subjective norms (β=0.657), and perceived behavioral control (β=0.707). Environmental concern mediates the effects of values on psychological drivers, while ease of purchase moderates the link between attitudes and intention (β=0.066), and inversely moderates perceived control (β=–0.105). These findings extend behavioral theories by incorporating cultural and contextual variables and offer actionable insights for promoting sustainable consumption through value-based and structural interventions aligned with Saudi Arabia’s Vision 2030.