An Examination of the Literature on the Correlation between Sustainable Products and Purchase Intention
摘要
The relationship between customers’ intentions to make a purchase and environmentally friendly technologies sheds insight into an increasing consumer trend toward ecologically conscious purchasing behavior. As environmental concerns escalate, consumers increasingly favor products and services that incorporate sustainable technologies. This indicates a transition towards prioritizing ecological effects in purchasing decisions. Research indicates a growing interest in this field; hence, the study aims to investigate the understanding of sustainability and purchasing intentions. A bibliometric analysis was performed using information gathered from 556 publications in the Scopus database. In addition to providing novel themes, the purpose of this study is to obtain trends at the intersection of purchase intention and sustainability with the assistance of a review of the relevant literature. By identifying trends and suggesting potential research topics, this study advances scholarly research on sustainability.