The Impact of Innovation, Circular Economy and Sustainable Development Strategies Aimed at Low-carbon Economy on Brazilian Business Performance

The Covid-19 Pandemic ended up having a negative impact on any organisations, as there was a slowdown in the economy and a jobs’ reduction, however, the environment also suffered immeasurable influences. In this context, this study analyzes the relationships between product and process innovations, the circular economy and sustainable development strategies aimed at low-carbon economy and their impact on Brazilian business performance. This descriptive research has been brought through the application of a survey submitted to 1,188 managers from Brazilian Brazilian National Confederation of Industry member companies. It has processed a multivariate data analysis for its investigation and interpretation. The results indicate that the product and process innovations, practices from the circular economy and sustainable development strategies have an impact on the low-carbon economy, and they show a positive influence on organizational performance. Their social and economic implications enhance the creation of an organizational culture that have a direct influence on the use of low-carbon strategies. In this perspective, this study contributes to the improvement in the quality of managerial decisions, where their practical and managerial contributions confirm the increase of organizational competitiveness, by generating a prescriptive inference and a useful theoretical base for organizational and governmental actions.