The crypto-market bubble burst: identifying the risk factors that prohibit cryptocurrency investments

The cryptocurrency market size is expected to grow at a CAGR of 7.1% and rise to USD 2.2 billion by 2026 (Forbes 2021). Although cryptocurrencies are becoming more generally accepted globally, their applications are still somewhat limited. This may be due to the risk that discourages people from buying cryptocurrency was examined in the current study. Moreover, this study will examine how residents of Delhi-NCR assess the ease of use, attitude, and purchase intention to comprehend the risk associated with investing in cryptocurrencies. In this study, 75 adults took part in a pilot survey method. Using SmartPLS-SEM, the data analysis was carried out. The results confirm that perceived ease of use and attitude were positively influenced by time and financial risk. This study demonstrated how risk indicators were greatly influenced by age, gender, and cryptocurrency investing. Policymakers would use this finding to regulate the risk involved in cryptocurrency trading.