<p>People’s perceptions, attitudes, and socioeconomic factors influence their adaptation strategies, which are critical to addressing the impacts of climate change in order to maintain a sustainable environment and social stability. This research aimed to explore how people perceive climate change and what factors influence farmers’ adaptation measures in response to the effects of a changing climate in a coastal district of southern Bangladesh. This research used a mixed method approach to examine how people understand climate change and the determinants behind farmers’ adaptation efforts. According to the survey’s findings, roughly 56% of respondents have very little view of climate change. 85.3% of survey respondents reported that climate change has already endangered their lives. As was to be expected, the Binary Logit model demonstrated that the vast majority of farmers employed new adaptation strategies to address the bad impacts of climate change. The Multinomial Logit (MNL) model, in contrast, showed a positive and significant correlation between the farmers’ family size, beliefs, knowledge of the reasons for climate change and information channels, and their adaptation strategies, while also revealing the negative impacts of the farmers’ gender and age on their adaptation strategy choices. Contrarily, the survey revealed the obstacles that farmers faced to the way of taking adaptation strategies, with a lack of money being cited as the most significant of these obstacles. The study concludes by urging policymakers to take a “bottom-up” approach to crafting adaptation policies in order to better equip farmers to handle the effects of climate change.</p>