<p>Cinema is the most prominent medium for entertainment purposes as well as a means of living for many people which in turn leads to achieving overall economic growth, and job creation for any developing country. Indian film Industry has undergone some major transformations since the time it was set up, especially concerning scientific advancement in technologies resulting in achieving its long-term sustainability. These days, digital technologies in the movie-making business in India play an integral role in improving content quality simultaneously, the overall financial performance of a movie, especially in overseas markets. Therefore, a well-planned marketing approach plays a crucial role in generating heavy revenue worldwide. Although several studies highlighted some marketing strategies for film promotion none could provide an integrated marketing approach. Keeping this in mind, the current study aims to provide an effective integrated marketing approach in assimilation with modern technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), Big Data, and Virtual Reality (VR) for the Indian film industry by reviewing previous research studies. The findings of the current study are establishing an Online Movie Recommendation System, a Classified and Summarized Online Movie Review System, and a Personalized Social Networking Marketing (SNM) System by using several ML algorithms such as classification and clustering, KM, SVM, RF, Color Pair Clustering algorithms. Finally, this study has discussed challenges and suggested vital recommendations for future work with the assimilation of digital technologies.</p>