A New Study for Metaverse Learning and Technology Acceptance for Commercial Exhibitions

Amidst the surge in technological showcases, virtual commercial exhibitions emerge as powerful marketing tools. Concurrently, the metaverse, a realm of boundless possibilities in computer science, captivates attention. This paper delves into the communication modes enabled by metaverse technology and their impact on commercial exhibitions and trade show visits. We explore the factors influencing participation in commercial exhibitions utilizing metaverse technology, focusing on virtual reality. Educational aspects are examined in presentations via headsets and computer screens, serving as gateways to a virtual trade show experience aligned with technology adoption factors. Leveraging experimental findings, we construct a product exhibition enriched with technological applications, offering hands-on learning in real-life scenarios. Assessment of trade show visits with virtual reality technology reveals higher scores for the group using head-mounted display (HMD) devices (average score: 4.42) compared to those using computer screens (average score: 4.32).