Transforming Business in Developing Countries for Competitiveness: The Digital Gap and Opportunities

Generic digital transformation (DT) maturity models and frameworks are abundant in published research. The literature does not, however, cover much in terms of DT development areas in developing countries. This study suggests an integrated method to close this gap, incorporating particular development areas related to the performance of DT of organizations in developing countries. To validate the integrative approach and identify the critical areas that are most likely to impact the DT efforts in developing countries, five comprehensive case studies were carried out. Key development areas were determined to include Strategy and Vision, Competitiveness and Agility, Organization, Data and Analytics, and Operational Excellence. Conversely, it was discovered that the characteristics of innovation, customer journey, IT ambidexterity, and culture were less crucial as prerequisites for DT.