<p>Culturo-behavior science (CuBS) is a growing, productive, and vibrant enterprise in behavior science. Despite this, certain critical issues that are pivotal for systematizing CuBS persist. Experimental analyses of cultural selection have yet to demonstrate relations among events that cannot be described in terms of behavioral contingencies. The metacontingency construct would add explanatory utility to the behavioral toolkit if analyses could isolate cultural consequences that cannot be described as reinforcers, but this has likewise not been demonstrated. If these issues cannot be addressed, it may be advantageous for culturo-behavior scientists to begin formally constructing a molar subenterprise that orients them to areas of research largely underexplored in CuBS—like matching. Even if these issues can be addressed, constructing a molar subenterprise could help grow CuBS and establish bridges both within and outside behavior science. The purpose of this article is to expand on this discussion, a discussion that was brought to the forefront during Culturo-Behavior Science Think Tank 8. How constructing a molar subenterprise is related to the cultural diversity and adaptability of CuBS is also discussed in terms of values, as are potential risks of not analyzing the values of CuBS.</p>