From digital objects to decolonial epistemologies: reconfiguring Arab media studies through a critical digital humanities framework
摘要
This paper critically engages with Mohammad Ayish’s (2025) meta-analysis of 1,226 publications and 88 curricula in Arab media studies to argue that the field’s digital turn necessitates not only methodological innovation but also an epistemological reconceptualization grounded in postcolonial and decolonial thought. While affirming Ayish’s findings of a paradigm shift toward digital topics (54.41% of publications) and the co-evolution of methods and curricula, we contend that his quantitative approach must be supplemented with deeper theoretical engagement to fully realize the potential of Digital Humanities (DH) in the Arab context. Through a comparative analysis of DH trajectories in Latin America, South Asia, and Africa, we demonstrate how the Arab world’s distinct linguistic diglossia, platformized media ecology, and triangulated data governance models demand a situated approach to epistemic justice. We propose a decolonial DH framework centered on dialect-aware analytics, platform-literate methods, and community-driven data stewardship, supported by concrete tools such as a Dialectal Reporting Standard and a Platform Methods Checklist. By integrating classical Arabic texts with modern digital corpora and challenging the hegemony of English-language scholarship, this framework advances a vision of Arab media DH as a site of epistemic resistance and global leadership. This paper thus contributes to the diversification of digital humanities by foregrounding Arab perspectives and offering a replicable model for other Global South contexts.