<p>This study explores how participants of massive open online courses (MOOCs) perceive value creation within online learning environments. Drawing on the value creation framework (VCF), we developed and empirically validated a questionnaire, which was completed by 1227 learners enrolled in MOOCs offered by TU Delft. The aim was to provide deeper insight into participants’ experiences and the perceived impact of MOOCs on their personal and professional development. More specifically, this research explores the immediate, potential, applied, realized, and transformative value creation cycles. Our findings reveal significant insights into the multifaceted impacts of study behavior on learners’ perceptions. Participants reported benefits such as skill acquisition, professional development, and enhanced confidence while highlighting areas needing improvement, such as practical application opportunities and course relevance. This study highlights the importance of aligning MOOC content with learner needs and providing ongoing support to maximize the educational value that online courses can offer. These insights contribute to understanding educational value in the postdigital age, advocating for the development and support of MOOCs to foster continued personal and professional growth.</p>