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<p>This study sought to ascertain whether Hofstede’s cultural dimensions are good predictors of cyberbullying behaviour among Ghanaian tertiary students, given that cultural values can shape individuals’ perceptions and actions, including what is considered acceptable during conflicts in digital spaces. This study used a quantitative, cross-sectional survey design to collect data from 301 tertiary students in Ghana. The data was analysed using structural equation modelling. The model explained 22.9% of the variance. Power Distance (β = 0.291, t = 4.917, <i>p</i> &lt; 0.001) and Indulgence (β = 0.140, t = 3.316, <i>p</i> = 0.001) were found to positively influence cyberbullying, whilst Uncertainty Avoidance (β = -0.165, t = 2.694, <i>p</i> = 0.007) and Long-Term Orientation (β = -0.131, t = 2.259, <i>p</i> = 0.024) were observed to impact it negatively. Also, the influence of Collectivism (β = -0.008, t = 0.127, <i>p</i> = 0.899) and Masculinity (β = 0.091, t = 1.543, <i>p</i> = 0.123) was found to be not significant. The study contributes to Hofstede’s cultural dimensions theory, suggesting that certain individual-level cultural orientations are statistically associated with cyberbullying behaviour within this sample could be used to predict cyberbullying behaviour in the Ghanaian tertiary education setting and to develop culture-sensitive models for addressing cyberbullying, which is an underexplored area in the literature. However, further research is required to fully substantiate these assertions, as this study relied on self-reported measures and a cross-sectional design limits causal interpretation. The originality of this study hinges on its application of Hofstede’s cultural dimensions to predict cyberbullying behaviour in Ghana, an underresearched area.</p>

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Towards Understanding Cyberbullying Behaviour: Exploring the Predictive Power of Hofstede’s Cultural Dimensions

  • 期刊论文

  • 发表日期：

    2026年3月21日

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  • Andrew Tetteh,
  • Fred Awaah,
  • Michael Armah,
  • Lawrence Boakye,
  • Uchenna Ugwuoke

摘要

This study sought to ascertain whether Hofstede’s cultural dimensions are good predictors of cyberbullying behaviour among Ghanaian tertiary students, given that cultural values can shape individuals’ perceptions and actions, including what is considered acceptable during conflicts in digital spaces. This study used a quantitative, cross-sectional survey design to collect data from 301 tertiary students in Ghana. The data was analysed using structural equation modelling. The model explained 22.9% of the variance. Power Distance (β = 0.291, t = 4.917, p < 0.001) and Indulgence (β = 0.140, t = 3.316, p = 0.001) were found to positively influence cyberbullying, whilst Uncertainty Avoidance (β = -0.165, t = 2.694, p = 0.007) and Long-Term Orientation (β = -0.131, t = 2.259, p = 0.024) were observed to impact it negatively. Also, the influence of Collectivism (β = -0.008, t = 0.127, p = 0.899) and Masculinity (β = 0.091, t = 1.543, p = 0.123) was found to be not significant. The study contributes to Hofstede’s cultural dimensions theory, suggesting that certain individual-level cultural orientations are statistically associated with cyberbullying behaviour within this sample could be used to predict cyberbullying behaviour in the Ghanaian tertiary education setting and to develop culture-sensitive models for addressing cyberbullying, which is an underexplored area in the literature. However, further research is required to fully substantiate these assertions, as this study relied on self-reported measures and a cross-sectional design limits causal interpretation. The originality of this study hinges on its application of Hofstede’s cultural dimensions to predict cyberbullying behaviour in Ghana, an underresearched area.