<p>Based on field research, interview, and participant observation, the study delves into the transformative impact of Harināma on the ‘Jetors’, an indigenous community dwelling on the banks of Kangsāvati and Suvarṇarekhā in the districts of Paschim Medinipur and Jhargram, West Bengal, India. Despite their marginalization and paucity of engagement with Vaiṣṇava philosophical debates, the Jetors have embraced Harināma, finding solace and expression in its communal worship characterised by dance and music. The study reveals how the drummer community, being historically barred from upper-caste religious rites, has found in Harināma a potent alternative that resonates with the egalitarian spirit of Śrī Caitanya’s famous bhakti movement, a non-violent reformist movement against the divisive caste-based dictates of the upper-caste. Rather than succumbing to the process of ‘Hinduization’ or ‘Sanskritization’, the Jetors find in Harināma not only a way to counter social hierarchies and subvert established orthodoxies, but also a means of preserving their ethnic-religious identity. </p>