<p>Current technological advancements have led humanity to profound changes in its ways of relating to the world, the body, and even the mind. In this work, we use, as a metaphor, the figure of the totem, which represents the ancestry of a collectivity. The totem is a symbol that carries the history, cults, and norms of a collectivity. Our totem is a semiotic construct: The Totem’s Metaphor of Technological Knowledge. For this, we employ a myth: Prometheus as the base of the totem. If the Totem’s Metaphor of Technological Knowledge expresses a semiotic construct of technological evolution, how is this construct elaborated? Our hypothesis is that if there is a social imaginary regarding the various forms of knowledge, this social imaginary can manifest in more sophisticated systems of semiotic constructs: scientific, and in our case, technological. Our goal is to interpret the totemic sign as a possible social imaginary of technological knowledge and relate it to technological evolution.</p>