<p>Sustainable leadership, through information credibility, promotes resourcefulness and adaptive solutions to nurture a culture of frugal innovation across different economies. As well, subsequently wasn’t extensively studied by initial investigations, mainly from the viewpoint of higher education institutions in Ethiopia. Guiding on complex theories of adaptive systems and effectuation, current investigation inspects the unintended consequence of information credibility on the nexus of sustainable leadership through frugal form of innovation. This research applied a quantitative strategy alongside a self-administered questionnaire. The investigation utilized data collected from 385 representatives from all 45 Universities in Ethiopia, selected purposive sampling technique. Structural equation modelling (SEM) with the assistance of AMOS system was incorporated to trial the anticipated postulates. The study outcomes empirically verified that sustainable leadership positively and considerably contributes towards frugal innovation through the mediation of information credibility. Composite measure of leadership sustainability, credibility of information along with frugal form of innovation in a single model extended the existing knowledge in entrepreneurship education and makes unique this study. This outcome manifested the nurturing of innovative conceptions along with understandings associated to the concept of sustainable leadership, which fundamentally substructure a noticeable influence of African universities to support information credibility to promote frugal innovation.</p>