<p>The purpose of this bibliometric review is to analyze and consolidate research on store marketing strategies for smartphone consumers, focusing on the trends, key contributors, and geographical distributions of research output. The analysis covers the period from 2009 to 2024, with duplicate data removed using RStudio. The tools used include the biblioshiny application from the bibliometric package and VOSviewer software. The study focuses on identifying key trends, influential authors, institutions, and regions contributing to smartphone commerce and marketing research. The analysis reveals that smartphone commerce is a global phenomenon, with significant contributions from institutions and scholars across the world. Key themes identified include mobile payments, personalized advertising, and app-based retail strategies. The study also highlights the importance of interdisciplinary collaboration and the role of theories such as the Technology Acceptance Model (TAM) in shaping consumer behavior research. The United States, China, and India lead the field in research output, while institutions like Yonsei University and MIT are at the forefront of mobile commerce research. It offers valuable insights for both academics and practitioners looking to understand how mobile technologies are reshaping consumer behavior and store marketing strategies.</p>