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<p>This study aims to identify and map the key barriers affecting the readiness of batik Micro and Small Medium Enterprises (MSMEs) to adopt digital technology and to provide actionable recommendations to enhance adoption. Using a mixed-method approach, including systematic literature review, Content Validity Method (CVM), integrated Decision Making Trial and Evaluation Laboratory-Interpretive Structural Modeling (DEMATEL-ISM) modeling, and the Delphi method, the study refines 84 initial barriers into 14 core factors. The integrated DEMATEL-ISM analysis highlights two dominant barriers: lack of digital awareness and inadequate Information Technology (IT) infrastructure. Delphi-based recommendations include awareness campaigns and financial support mechanisms. While expert-based analysis may limit generalizability and overlook cultural or demand-side dynamics, the study offers valuable insight into overcoming systemic barriers. Practical implications emphasize the need for training, institutional support, and fintech-enabled strategies, while social benefits include digital empowerment and cultural preservation. This research is original in its use of DEMATEL-ISM to structure digital transformation challenges in the batik sector, offering a scalable, evidence-based framework for policy and practice.</p>

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Mapping barriers to digital adoption in Batik MSMEs: insights from DEMATEL-ISM integration

  • 期刊论文

  • 发表日期：

    2025年11月21日

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  • Aries Susanty,
  • Nia Budi Puspitasari,
  • Selvrida Eka Junaidi,
  • Hendro Wicaksono

摘要

This study aims to identify and map the key barriers affecting the readiness of batik Micro and Small Medium Enterprises (MSMEs) to adopt digital technology and to provide actionable recommendations to enhance adoption. Using a mixed-method approach, including systematic literature review, Content Validity Method (CVM), integrated Decision Making Trial and Evaluation Laboratory-Interpretive Structural Modeling (DEMATEL-ISM) modeling, and the Delphi method, the study refines 84 initial barriers into 14 core factors. The integrated DEMATEL-ISM analysis highlights two dominant barriers: lack of digital awareness and inadequate Information Technology (IT) infrastructure. Delphi-based recommendations include awareness campaigns and financial support mechanisms. While expert-based analysis may limit generalizability and overlook cultural or demand-side dynamics, the study offers valuable insight into overcoming systemic barriers. Practical implications emphasize the need for training, institutional support, and fintech-enabled strategies, while social benefits include digital empowerment and cultural preservation. This research is original in its use of DEMATEL-ISM to structure digital transformation challenges in the batik sector, offering a scalable, evidence-based framework for policy and practice.