Key factors related to cyber security affecting consumer attitude in online shopping-a study in Bangladesh

This research study examines the cyber security factors that affect the consumer attitude toward online shopping, focusing on Bangladesh, a developing country facing increasing cyber threats in recent years. Understanding significant factors influencing consumers to buy from online platforms is crucial for building trust and ensuring a secure shopping environment. Using a quantitative research approach, this study analyses the impact of demographic factors such as gender, age employment status, knowledge about cyber security, website quality, secure payment systems, and the global pandemic on consumer attitude towards online shopping. Research indicates that while demographics do not significantly affect attitude, employment status, and cyber security knowledge and awareness are key influencers. Additionally, global pandemics such as COVID-19 have enhanced consumer awareness of cyber security, a trend likely to continue post-pandemic.