Modeling a fuzzy expert system for predicting customers’ behavioral intention for restaurant business through parallel prediction of perceived values and satisfactions

This paper focuses on the modeling of a recommendation process for the restaurant industry. It is a challenge job for a restaurant owner to ascertain the intentions of customers to evaluate their services, further improve their profit margin. So, the objective of this study is to design a fuzzy-based prediction model of customers’ intentions for a fine dining experience. To facilitate a comparative analysis and to identify the optimal approach, various membership functions (MF) and de-fuzzification methods are employed along with the analysis of the correlational behavior among various input subsets. Results have shown that CoA method with triangular MF are well enough to implement the model. The fuzzy-correlation analysis presents various levels of membership strengths for a same recommendation score in some cases. Moreover, the evaluation of the proposed model based on a custom dataset shows prominent results with \(\:{R}^{2}\) as 0.938.