Perspectives on AI artists in generating artwork in advertising industry

This research delves into the perspectives of artificial intelligence (AI) artists within the advertising industry. Employing both quantitative and qualitative methodologies, the study utilizes survey data from 200 participants and conducts 10 in-depth interviews with professionals across various positions and companies in the advertising sector. The aim is to explore the effectiveness and satisfaction derived from AI-generated artwork, unveiling viewers' concerns regarding quality, emotional depth, and economic impact. While advertising experts express optimism about AI’s role in optimization, particularly in sparking innovative ideas, the research highlights a deficiency in AI's ability to convey emotional narratives. Additionally, concerns arise about the practical application of AI-created art in advertising, touching on ongoing debates about copyright and ownership laws. The study concludes by proposing suggestions to enhance the efficacy and practicality of AI-based creations in the advertising industry.