<p>The ever-increasing volume of electronic waste (E-waste) is a major problem for industrial practitioners and governments. Circular economy (CE) practices provide opportunities for value recovery from E-waste, and digital platforms can better connect E-waste recyclers and consumers. However, several factors affect consumer usage of digital platforms. This study explores the factors affecting the behavioral intention of consumers using digital platforms for E-waste management. Accordingly, constructs and hypotheses were developed with a modified Unified Theory of Acceptance and Use of Technology (UTAUT2) and Technology Acceptance Model (TAM). A questionnaire with 30 statements containing these hypotheses was developed, and datasets were collected from 416 consumers. Structural equation modeling (SEM) was utilized to examine the relationships among the hypotheses. Findings reveal that Perceived Ease of Use, Effort Expectancy, and Hedonic Motivation play crucial roles in the endorsement of digital platforms for CE practices by consumers. Perceived Usefulness, Performance Expectancy, Facilitating Conditions, and Price Value play mediating roles in consumers’ usage of digital platforms. This study contributes to a significant understanding of consumers’ willing participation in E-waste management through online platforms. Findings from this study will assist electronic equipment manufacturers and E-waste recyclers to encourage consumers to adopt CE practices and, more importantly, to discourage consumers from dumping E-waste into the surrounding environment.</p>