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<p>This article examines the economic sustainability of Zen Buddhist communities in Brazil, focusing on sanghas linked to the Sōtōshu and led by Brazilian monks. Starting from the premise that the performance of funeral rites and the merit economy, characteristic of Japanese Buddhism, do not find sociocultural support in the Brazilian context, two models of financial maintenance are investigated: [1] the independent, market-oriented model, associated with so-called "pop Buddhism," which monetizes goods and services through social networks, and [2] the public–private partnership model, which enables socio-environmental and cultural projects through agreements and sponsorships. The comparative analysis shows that both arrangements responded to the absence of traditional sustainability practices, but present distinct challenges regarding the preservation of religious ethos and institutional management.</p>

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Economic Sustainability within Zen Buddhist Communities in Brazil: A Comparative Analysis of Two Institutional Models

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2026年4月23日

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  • Breno Corrêa Magalhães

摘要

This article examines the economic sustainability of Zen Buddhist communities in Brazil, focusing on sanghas linked to the Sōtōshu and led by Brazilian monks. Starting from the premise that the performance of funeral rites and the merit economy, characteristic of Japanese Buddhism, do not find sociocultural support in the Brazilian context, two models of financial maintenance are investigated: [1] the independent, market-oriented model, associated with so-called "pop Buddhism," which monetizes goods and services through social networks, and [2] the public–private partnership model, which enables socio-environmental and cultural projects through agreements and sponsorships. The comparative analysis shows that both arrangements responded to the absence of traditional sustainability practices, but present distinct challenges regarding the preservation of religious ethos and institutional management.