Unwelcome Migrant Churches—A Case Study of the Portrayal of the Universal Church of the Kingdom of God in German-Speaking Online Press

This paper presents a comprehensive analysis of the portrayal of the Universal Church of the Kingdom of God in German-speaking online press. Utilizing qualitative content analysis, this inquiry examines German-speaking media articles published from 1990 to 2021. Using the systematic methodology developed by Kuckartz and Rädiker, media contents are deconstructed into individual codes and categorized into thematic complexes. This approach provides an understanding of how the UCKG is portrayed in German-speaking online press and therefore may affect Brazilian migrants who are affiliated with the UCKG. The findings of this survey reveal a multifaceted picture of the UCKG and its representation in the German-speaking online press. Dominant themes include the church’s rapid global expansion, the centralization of the leader, and various criminal allegations, predominantly financial crimes and corruption. The study uncovers a consistent pattern of critical and often one-sided media portrayal, contrasting with academic perspectives highlighting the church’s adaptation and diversity in its European context. Additionally, the research illuminates how these media narratives potentially influence public perception and policy decisions regarding the UCKG in Germany. The implications of this study are significant for professionals in the field of migration and religion to gain insights into the complexities of working with religious communities, particularly those facing media scrutiny and public misperceptions.