<p>Based on a condensed historical overview of management as an artifact, the article argues that management is still suffused by an implicit paradigm of value extraction that is ideologically and culturally tinted and that we need to find a new foothold in theory and practice, a more universally valid approach with an encompassing awareness of societal well-being and long-term impact. The radically new approach proposed is based on free energy minimization, a concept from computational neuroscience, as a universally valid principle derived from the biological imperative to survive that holds true for individuals and social systems alike. In order to reduce harmful free energy from entropy and stochastic adversity, an amplified way of perceiving and being aware of reality is required that needs to be cultivated. This is achieved through the guiding principle of Minding, an ongoing process of inner and outer awareness and caring consideration of oneself, others and the world around us, routed in a comprehensive consciousness including awareness of Body sensations, Emotions, Thoughts and Action impulses (BETA). This comprehensive, strategic awareness is proposed as a unifying, contextual framework for individual and collective well-being rather than a categorical imperative, and therefore may, when and where indispensable, include value extraction and value maximization if required for the overall objective of shared, long-term flourishing. The article also presents examples of implementation of the proposed approach for both individuals and organizations and briefly introduces MBSAT-Mindfulness-based Strategic Awareness Training, a training protocol designed specifically to enhance the competence of Minding, the guiding principle.</p>