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<p>More young adults (ages 18–25) flock to Snapchat than any other social media platform (SMP) to share cannabis-related content. Exposure to positive depictions of cannabis on SMPs may help explain increasing use among young adults, but the mechanisms of this relationship are understudied. Emerging evidence suggests that some measures of stress and negative affect are linked to cannabis use. Therefore, we explore the role depression, anxiety, and stress (“internalizing symptoms”) play in the relationship between friend’s cannabis-related Snapchat posts (CR-Snapchats) and cannabis use and consequences, controlling for age and personal cannabis-related posting (You-Snapchats). Methods: A sample of 425 U.S. college students reporting cannabis and Snapchat use responded to an online survey between March 2019 and November 2020. Moderation analyses were conducted using Mplus statistical software. Results: Findings suggest that contrary to our hypothesis, internalizing symptoms did not moderate the association between CR-Snapchats and cannabis use or cannabis consequences. In our models, controlling for You-Snapchats dismissed the direct relationship between CR-Snapchats and cannabis outcomes. You-Snapchats themselves were directly related to cannabis use and consequences even while controlling for CR-Snapchats, consistent with past research on substance-related media engagement. Conclusions: Personal cannabis-related Snapchat sharing may mark elevated risk, suggesting utility for clinicians and prevention programs to assess digital self-presentation in treatment planning. Future research should routinely control for personal cannabis-related Snapchat sharing, as it may confound estimates of peer exposure effects.</p>

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Sharing Over Viewing: Cannabis-Related Snapchat Content and College Student Use

  • 期刊论文

  • 发表日期：

    2026年5月21日

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  • Patrick R. Duryea,
  • Kailey A. Richner,
  • Jessica Lammers,
  • Arthur R. Andrews III,
  • Dennis E. McChargue

摘要

More young adults (ages 18–25) flock to Snapchat than any other social media platform (SMP) to share cannabis-related content. Exposure to positive depictions of cannabis on SMPs may help explain increasing use among young adults, but the mechanisms of this relationship are understudied. Emerging evidence suggests that some measures of stress and negative affect are linked to cannabis use. Therefore, we explore the role depression, anxiety, and stress (“internalizing symptoms”) play in the relationship between friend’s cannabis-related Snapchat posts (CR-Snapchats) and cannabis use and consequences, controlling for age and personal cannabis-related posting (You-Snapchats). Methods: A sample of 425 U.S. college students reporting cannabis and Snapchat use responded to an online survey between March 2019 and November 2020. Moderation analyses were conducted using Mplus statistical software. Results: Findings suggest that contrary to our hypothesis, internalizing symptoms did not moderate the association between CR-Snapchats and cannabis use or cannabis consequences. In our models, controlling for You-Snapchats dismissed the direct relationship between CR-Snapchats and cannabis outcomes. You-Snapchats themselves were directly related to cannabis use and consequences even while controlling for CR-Snapchats, consistent with past research on substance-related media engagement. Conclusions: Personal cannabis-related Snapchat sharing may mark elevated risk, suggesting utility for clinicians and prevention programs to assess digital self-presentation in treatment planning. Future research should routinely control for personal cannabis-related Snapchat sharing, as it may confound estimates of peer exposure effects.