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<p>This article analyzes the accusation of (hyper-)moralism with regard to its role in opposing the (alleged) denormalization of societal and political discourses. To this end, moralism as an ideology and moralistic communication as a&#xa0;rhetorical practice are discussed. Subsequently, the article examines the characteristics of the (hyper-)moralism accusation and how it is employed as a&#xa0;negative narrative framing to discredit political opponents. In this context, the instrumentalization of specific buzzwords and, in particular, derogatory, even invective terms, which encapsulate the narrative, is also explored. The paper also raises the question of whether the accusation of (hyper-)moralism paradoxically constitutes a&#xa0;form of moralistic communication itself.</p>

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Wie viel Moral ist normal?

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2026年5月26日

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  • Georg Weidacher

摘要

This article analyzes the accusation of (hyper-)moralism with regard to its role in opposing the (alleged) denormalization of societal and political discourses. To this end, moralism as an ideology and moralistic communication as a rhetorical practice are discussed. Subsequently, the article examines the characteristics of the (hyper-)moralism accusation and how it is employed as a negative narrative framing to discredit political opponents. In this context, the instrumentalization of specific buzzwords and, in particular, derogatory, even invective terms, which encapsulate the narrative, is also explored. The paper also raises the question of whether the accusation of (hyper-)moralism paradoxically constitutes a form of moralistic communication itself.