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<p>In Malaysia, the rapid proliferation of shopping malls has heightened consumer expectations, driving malls to diversify their scale, formats, and characteristics. This study employs block clustering to simultaneously classify consumers (rows) alongside area brand asset factors in Subang Jaya and store image factors at Sunway Pyramid (columns). Compared to traditional methods like K-means, this machine learning technique more efficiently processes complex data interrelationships. The analysis revealed minimal overlap between area-specific and mall-specific factors within the expectation clusters, suggesting a relatively weak correlation between the two. Furthermore, the identified consumer clusters reflect distinct trends in age, transportation, number of shopping companions, and the prioritization of the area versus the mall. These findings offer strategic insights into leveraging area brand assets and store image factors to enhance regional appeal and shopping mall satisfaction.</p>

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Analysis of expectations regarding shopping malls and areas among Malaysian consumers using continuous latent block clustering model

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2026年7月5日

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  • Hiroki Yamada,
  • Chong Wei Ying,
  • Tadahiko Sato

摘要

In Malaysia, the rapid proliferation of shopping malls has heightened consumer expectations, driving malls to diversify their scale, formats, and characteristics. This study employs block clustering to simultaneously classify consumers (rows) alongside area brand asset factors in Subang Jaya and store image factors at Sunway Pyramid (columns). Compared to traditional methods like K-means, this machine learning technique more efficiently processes complex data interrelationships. The analysis revealed minimal overlap between area-specific and mall-specific factors within the expectation clusters, suggesting a relatively weak correlation between the two. Furthermore, the identified consumer clusters reflect distinct trends in age, transportation, number of shopping companions, and the prioritization of the area versus the mall. These findings offer strategic insights into leveraging area brand assets and store image factors to enhance regional appeal and shopping mall satisfaction.