What do non-users think about adopting public bicycle sharing systems? Evidence from India

Limited research exists on the factors influencing the adoption of public bicycle-sharing systems (PBSS) in developing countries like India. This study addresses this gap by examining the determinants of PBSS adoption intention among non-users in India. Through a web-based survey of 403 respondents, empirical data was collected and analyzed using structural equation modeling (SEM). The findings reveal that individuals’ attitudes and perceived convenience significantly impact their desire to accept bicycle-sharing. Moreover, environmental concern indirectly influences PBSS adoption intention more than direct influence. Therefore, the findings emphasize the need for policies focusing on improving docking station networks, changing bicycle perception through targeted advertisements, and educating individuals about the benefits of bicycling. These measures aim to establish PBSS as a viable alternative mode of commute in India.