<p>The development of digital platforms constitutes part of the new ways of organising the labour process which reaffirms the logic of capitalism grounded in spatial (re)organisation. This paper examines how the platform economy’s labour process and labour geography intersect in shaping power relations and worker experiences, drawing from a South African context. The extractive rationalities of platforms, which privilege profit accumulation over interests of workers and communities, coupled with their limited spatial embeddedness within local institutional and cultural milieus, provoke contestations of the labour process and the associated spatial logics. These contradictions stimulate counter-strategies from below to redress the misalignment. This study argues that this response encapsulates grassroots creativity articulating the demand for the decolonisation of the platform delivery ecosystem, and the claim for digital sovereignty, and co-production of digital ecosystems anchored in local context and culture. Solidarity in this context must be reimagined. The study concludes that success in the delivery platform ecosystem hinges on the degree of spatial embeddedness in the local culture and context.</p>