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<p>This study examines the factors influencing the adoption of electric vehicles (EVs) in the context of an emerging market, specifically Türkiye. Structural equation modeling was employed to estimate 641 consumer questionnaires. Findings show that economic incentives and subsidies in purchase significantly impact consumer behavior, whereas consumers’ future expectations for EV technology and infrastructure also positively influence adoption. Unlike widespread assumptions, environmental benefits, social image, and individual innovativeness do not impact the adoption behavior of Turkish consumers. These results contradict widespread theoretical concepts that emphasize environmental consciousness and social influence as major determinants of EV adoption in developed and emerging countries. This study contributes to the extant literature by broadening the scope of consumer adoption behavior beyond developed economies. Practically, the findings provide valuable insights for policymakers and market participants seeking to design effective incentive schemes and competitive advertising strategies tailored to the unique demands of evolving economies.</p>

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Understanding Electric Vehicle Adoption in an Emerging Market Environment

  • 期刊论文

  • 发表日期：

    2026年5月11日

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  • Bengü Sevil Oflaç,
  • Birce Dobrucalı Yelkenci,
  • Tuana İriboz,
  • Bartu Dönmez

摘要

This study examines the factors influencing the adoption of electric vehicles (EVs) in the context of an emerging market, specifically Türkiye. Structural equation modeling was employed to estimate 641 consumer questionnaires. Findings show that economic incentives and subsidies in purchase significantly impact consumer behavior, whereas consumers’ future expectations for EV technology and infrastructure also positively influence adoption. Unlike widespread assumptions, environmental benefits, social image, and individual innovativeness do not impact the adoption behavior of Turkish consumers. These results contradict widespread theoretical concepts that emphasize environmental consciousness and social influence as major determinants of EV adoption in developed and emerging countries. This study contributes to the extant literature by broadening the scope of consumer adoption behavior beyond developed economies. Practically, the findings provide valuable insights for policymakers and market participants seeking to design effective incentive schemes and competitive advertising strategies tailored to the unique demands of evolving economies.