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<p>This study examines the dual identity of teacher unions as both professional advocates and industrial negotiators through the lens of their media representations and self-representation in New Zealand’s mainstream media over the past two decades. Analysing 53 media articles from sources including traditional media outlets and union press releases from <i>Scoop</i>, the research explores how unions navigated contentious reforms. The analysis reveals socio-political tensions shaping teacher unions’ strategies and public image, highlighting unions’ efforts to balance their professional and industrial roles in a mediatised environment. The findings contribute to understanding the challenges teacher unions face in maintaining professional legitimacy and public credibility amidst ideological and policy conflicts in contemporary education systems.</p>

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Navigating Professionalism and Industrial Advocacy: Representations of Teacher Unions in New Zealand’s Mainstream Media

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  • 出版模式：

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  • 发表日期：

    2025年7月29日

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摘要

This study examines the dual identity of teacher unions as both professional advocates and industrial negotiators through the lens of their media representations and self-representation in New Zealand’s mainstream media over the past two decades. Analysing 53 media articles from sources including traditional media outlets and union press releases from Scoop, the research explores how unions navigated contentious reforms. The analysis reveals socio-political tensions shaping teacher unions’ strategies and public image, highlighting unions’ efforts to balance their professional and industrial roles in a mediatised environment. The findings contribute to understanding the challenges teacher unions face in maintaining professional legitimacy and public credibility amidst ideological and policy conflicts in contemporary education systems.