Scholarlink

<p>Using social media critical discourse studies (SM-CDS), this study examines how the platformized communication of the film <i>Dear You</i> before its overseas release stimulated memory writing among platform users of Chinese descent in Southeast Asia. It further clarifies how discourse participates in the construction of family memory, affective connection, and imagined belonging. The study selects user comments that are clearly related to the film’s promotional content, with particular attention to discourses centered on cinematic experience, memory objects, and family affect. The main samples are those with narrative completeness and critical interpretive value, through which the study explores the internal mechanisms of memory discourse under conditions of transgenerational memory, identity negotiation, and kinship rupture. Based on 148 multilingual public discourse samples collected from major transnational platforms, including X, YouTube, TikTok, and RedNote, the study finds that, in platform interactions before the film’s official overseas release, platform discourse triggered by cinematic images shows a basic process in which cinematic objects are transformed into memory objects. In this further construction process, memory objects are endowed with the functions of memory indexing, empathy, and belonging. However, this transnational affective process also reveals internal mechanisms of inequality in memory discourse resources, boundary-making, and memory asymmetry. Meanwhile, users’ retextualization of cinematic objects enables meaning to flow back and enrich the original cinematic signs, thereby forming a transnational affective discourse circuit.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Transnational affective discourse circuit: platformized communication and memory discourses among platform users of Chinese descent in Southeast Asia prior to the overseas release of dear you

  • 期刊论文

  • 发表日期：

    2026年6月28日

查看全文
  • Mingze Yuan,
  • Beichen Gao

摘要

Using social media critical discourse studies (SM-CDS), this study examines how the platformized communication of the film Dear You before its overseas release stimulated memory writing among platform users of Chinese descent in Southeast Asia. It further clarifies how discourse participates in the construction of family memory, affective connection, and imagined belonging. The study selects user comments that are clearly related to the film’s promotional content, with particular attention to discourses centered on cinematic experience, memory objects, and family affect. The main samples are those with narrative completeness and critical interpretive value, through which the study explores the internal mechanisms of memory discourse under conditions of transgenerational memory, identity negotiation, and kinship rupture. Based on 148 multilingual public discourse samples collected from major transnational platforms, including X, YouTube, TikTok, and RedNote, the study finds that, in platform interactions before the film’s official overseas release, platform discourse triggered by cinematic images shows a basic process in which cinematic objects are transformed into memory objects. In this further construction process, memory objects are endowed with the functions of memory indexing, empathy, and belonging. However, this transnational affective process also reveals internal mechanisms of inequality in memory discourse resources, boundary-making, and memory asymmetry. Meanwhile, users’ retextualization of cinematic objects enables meaning to flow back and enrich the original cinematic signs, thereby forming a transnational affective discourse circuit.