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<p>This study examines the media characteristics and communicative potential of stop-motion animation in the digital communication of intangible cultural heritage (ICH) crafts, with particular attention to its effectiveness in cross-cultural communication. Drawing on media richness theory, it compares three media forms: image-text materials, documentary videos, and stop-motion animation. The study created stop-motion animations based on Chinese ICH crafts and compared them with image-text materials and documentary videos. The main experiment collected questionnaire data from 138 participants from Chinese cultural backgrounds, while a supplementary validation study involved 64 participants from non-Chinese cultural backgrounds. The results show that image-text media generally scored lower than the two dynamic media forms. Documentary videos demonstrated consistent advantages in explaining craft processes, technical knowledge, and cultural background, whereas stop-motion animation performed particularly strongly in personalization, stimulating audience interest through material texture, stylized narration, and visible traces of handcraft. The cross-cultural supplementary validation indicates that stop-motion animation does not outperform documentary videos in all dimensions, but functions more effectively as an entry-point medium and cultural mediator for attracting audiences to ICH crafts. These findings suggest a mixed-media communication strategy in which stop-motion animation stimulates interest, documentary videos deepen understanding, and image-text materials support knowledge retention.</p>

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Stop-motion animation as a digital medium for cross-cultural communication of intangible cultural heritage crafts: a media richness perspective

  • 期刊论文

  • 发表日期：

    2026年6月29日

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  • Qingyuan Shi,
  • Yunbing Chen,
  • Yu Zhang,
  • Kejia Zhang,
  • Yujia Liu

摘要

This study examines the media characteristics and communicative potential of stop-motion animation in the digital communication of intangible cultural heritage (ICH) crafts, with particular attention to its effectiveness in cross-cultural communication. Drawing on media richness theory, it compares three media forms: image-text materials, documentary videos, and stop-motion animation. The study created stop-motion animations based on Chinese ICH crafts and compared them with image-text materials and documentary videos. The main experiment collected questionnaire data from 138 participants from Chinese cultural backgrounds, while a supplementary validation study involved 64 participants from non-Chinese cultural backgrounds. The results show that image-text media generally scored lower than the two dynamic media forms. Documentary videos demonstrated consistent advantages in explaining craft processes, technical knowledge, and cultural background, whereas stop-motion animation performed particularly strongly in personalization, stimulating audience interest through material texture, stylized narration, and visible traces of handcraft. The cross-cultural supplementary validation indicates that stop-motion animation does not outperform documentary videos in all dimensions, but functions more effectively as an entry-point medium and cultural mediator for attracting audiences to ICH crafts. These findings suggest a mixed-media communication strategy in which stop-motion animation stimulates interest, documentary videos deepen understanding, and image-text materials support knowledge retention.