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<p>Under the backdrop of the deepening internationalization of higher education and the sustained advancement of the “Belt and Road” Initiative, educational collaboration between China and ASEAN countries has grown increasingly robust. ASEAN students studying in China serve not only as participants in educational exchange but also as a vital bridge for cross-cultural interaction and mutual learning among civilizations. Drawing upon Young Yun Kim’s Integrative Theory of Communication and Cross-Cultural Adaptation, Albert Bandura’s Self-Efficacy Theory, and the Theory of Online Social Support, this study constructs a research model entitled “Motivation for Social Media Use → Online Social Support → Self-Efficacy → Cross-Cultural Adaptation.” Through a mixed-methods approach combining quantitative analysis (N = 492) and qualitative in-depth interviews (10 sessions), this research examines the role of social media in the cross-cultural adaptation of ASEAN international students. The findings reveal that motivation for social media use exerts a significant positive influence on cross-cultural adaptation (β = 0.548, p &lt; 0.001). Both online social support (β = 0.285, p &lt; 0.001) and self-efficacy (β = 0.333, p &lt; 0.001) function as independent mediators in this relationship, further forming a sequential mediation path: “motivation for social media use → online social support → self-efficacy → cross-cultural adaptation,” which accounts for 14.50% of the total effect. The study further indicates that social media, by providing informational, emotional, companionship, and instrumental support, enhances ASEAN students’ self-efficacy, thereby facilitating their adaptation to new linguistic environments, cultural contexts, and social norms. This research contributes not only to fostering positive cultural identity among international students in unfamiliar settings and mitigating cultural friction but also highlights how ASEAN students’ cross-cultural engagement in China serves as a crucial pathway for strengthening multilateral relations, promoting mutual cultural understanding, and fostering a sense of regional community consciousness.</p>

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An empirical study on social media use and cross-cultural adaptation of ASEAN students in China in the context of higher education internationalization

  • 期刊论文

  • 发表日期：

    2026年2月4日

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  • Guiting Wang,
  • Xuan Hu

摘要

Under the backdrop of the deepening internationalization of higher education and the sustained advancement of the “Belt and Road” Initiative, educational collaboration between China and ASEAN countries has grown increasingly robust. ASEAN students studying in China serve not only as participants in educational exchange but also as a vital bridge for cross-cultural interaction and mutual learning among civilizations. Drawing upon Young Yun Kim’s Integrative Theory of Communication and Cross-Cultural Adaptation, Albert Bandura’s Self-Efficacy Theory, and the Theory of Online Social Support, this study constructs a research model entitled “Motivation for Social Media Use → Online Social Support → Self-Efficacy → Cross-Cultural Adaptation.” Through a mixed-methods approach combining quantitative analysis (N = 492) and qualitative in-depth interviews (10 sessions), this research examines the role of social media in the cross-cultural adaptation of ASEAN international students. The findings reveal that motivation for social media use exerts a significant positive influence on cross-cultural adaptation (β = 0.548, p < 0.001). Both online social support (β = 0.285, p < 0.001) and self-efficacy (β = 0.333, p < 0.001) function as independent mediators in this relationship, further forming a sequential mediation path: “motivation for social media use → online social support → self-efficacy → cross-cultural adaptation,” which accounts for 14.50% of the total effect. The study further indicates that social media, by providing informational, emotional, companionship, and instrumental support, enhances ASEAN students’ self-efficacy, thereby facilitating their adaptation to new linguistic environments, cultural contexts, and social norms. This research contributes not only to fostering positive cultural identity among international students in unfamiliar settings and mitigating cultural friction but also highlights how ASEAN students’ cross-cultural engagement in China serves as a crucial pathway for strengthening multilateral relations, promoting mutual cultural understanding, and fostering a sense of regional community consciousness.