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<p>With the deep integration of new media into everyday life, the intermediary environment of intercultural film communication has undergone significant transformation. In this context, the remarkable success of the Chinese animated film <i>Ne Zha 2</i> remains insufficiently understood in terms of its overseas communication. Drawing on the framework of Intercultural New Media Studies (INMS), this study integrates Bourdieu’s field theory with the Cultural Diamond Model to construct an Intercultural communication diamond model that explains this evolving environment. The study argues that the traditional one-way communication model has evolved into a dual structure, in which cultural and digital intermediaries collaborate and interact with audiences. To validate the model, a mixed-methods case study was conducted to analyze news reports, tweets, and user comments on three major international platforms—X (formerly Twitter), YouTube, and Reddit. The findings reveal that: (1) on X, the news media’s traditional “gatekeeper” function has become decentralized through adaptation to digital dissemination; (2) on YouTube, <i>Ne Zha 2</i> aligns with audience preferences, though language barriers remain a key obstacle to emotional resonance; and (3) on Reddit, diverse discussions emerge within virtual communities, reflecting participatory meaning-making. The study concludes that the global communication of Chinese films should foster strategic collaboration between cultural and digital intermediaries and develop adaptive, platform-specific strategies to navigate the increasingly complex intermediary environment.</p>

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How does the Chinese animation Ne Zha 2 journey to the world?—From the perspective of Intercultural New Media Studies

  • 期刊论文

  • 发表日期：

    2025年12月3日

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  • Yan Yan,
  • Ziye Liu

摘要

With the deep integration of new media into everyday life, the intermediary environment of intercultural film communication has undergone significant transformation. In this context, the remarkable success of the Chinese animated film Ne Zha 2 remains insufficiently understood in terms of its overseas communication. Drawing on the framework of Intercultural New Media Studies (INMS), this study integrates Bourdieu’s field theory with the Cultural Diamond Model to construct an Intercultural communication diamond model that explains this evolving environment. The study argues that the traditional one-way communication model has evolved into a dual structure, in which cultural and digital intermediaries collaborate and interact with audiences. To validate the model, a mixed-methods case study was conducted to analyze news reports, tweets, and user comments on three major international platforms—X (formerly Twitter), YouTube, and Reddit. The findings reveal that: (1) on X, the news media’s traditional “gatekeeper” function has become decentralized through adaptation to digital dissemination; (2) on YouTube, Ne Zha 2 aligns with audience preferences, though language barriers remain a key obstacle to emotional resonance; and (3) on Reddit, diverse discussions emerge within virtual communities, reflecting participatory meaning-making. The study concludes that the global communication of Chinese films should foster strategic collaboration between cultural and digital intermediaries and develop adaptive, platform-specific strategies to navigate the increasingly complex intermediary environment.