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<p>In the contemporary context where the tension between globalization and localization is intensifying, the essence of cultural inheritance has transcended the physical boundaries of geographical space, evolving into a semiotic proposition concerning "liquid modernity." The transmedial practice of the television drama Northward, anchored in the cultural symbolism of the Beijing–Hangzhou Grand Canal, constructs a "liquid communication" paradigm for regional cultural inheritance within the tension between "indigenous cultural DNA" and "globalized expression." This paradigm represents neither a static preservation of traditional culture nor a blind submission to the discourse of modernity; instead, it achieves a trans-temporal dialogue between historical traditions and contemporary values through the dynamic transformation of cultural genes. This practice reflects the core logic of regional cultural inheritance in the era of globalization: only by converting the "genius loci" (spirit of place) into narratable and perceptible semiotic codes can we form sticky bonds of identity amid cultural fluidity.</p>

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Research on the inheritance pathways of regional culture in the era of globalization: a case study of the TV series northward

  • 期刊论文

  • 发表日期：

    2025年9月11日

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  • Hexi Wang,
  • Mingjie Wang

摘要

In the contemporary context where the tension between globalization and localization is intensifying, the essence of cultural inheritance has transcended the physical boundaries of geographical space, evolving into a semiotic proposition concerning "liquid modernity." The transmedial practice of the television drama Northward, anchored in the cultural symbolism of the Beijing–Hangzhou Grand Canal, constructs a "liquid communication" paradigm for regional cultural inheritance within the tension between "indigenous cultural DNA" and "globalized expression." This paradigm represents neither a static preservation of traditional culture nor a blind submission to the discourse of modernity; instead, it achieves a trans-temporal dialogue between historical traditions and contemporary values through the dynamic transformation of cultural genes. This practice reflects the core logic of regional cultural inheritance in the era of globalization: only by converting the "genius loci" (spirit of place) into narratable and perceptible semiotic codes can we form sticky bonds of identity amid cultural fluidity.