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<p>This paper examines the cultural dimensions influencing the creation and use of artificial intelligence (AI) in deepfake technology, applying Hofstede’s Cultural Dimensions Theory. By exploring how different cultures perceive and engage with deepfakes, the paper investigates key cultural dimensions—such as power distance, individualism versus collectivism, masculinity versus femininity, uncertainty avoidance, long-term versus short-term orientation, and indulgence versus restraint—and their response to deepfakes in termes of regulation. These dimensions provide valuable insights into the varying levels of regulation, and societal impact of deepfakes across different cultures. Additionally, the paper includes case studies from several countries, offering a deeper understanding of how cultural values shape the development, regulation, and application of AI technologies like deepfakes.</p>

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Cultural perspectives on AI usage and regulation in deepfake creation: how culture shapes AI practices

  • 期刊论文

  • 发表日期：

    2025年3月4日

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  • Marijana Krkić

摘要

This paper examines the cultural dimensions influencing the creation and use of artificial intelligence (AI) in deepfake technology, applying Hofstede’s Cultural Dimensions Theory. By exploring how different cultures perceive and engage with deepfakes, the paper investigates key cultural dimensions—such as power distance, individualism versus collectivism, masculinity versus femininity, uncertainty avoidance, long-term versus short-term orientation, and indulgence versus restraint—and their response to deepfakes in termes of regulation. These dimensions provide valuable insights into the varying levels of regulation, and societal impact of deepfakes across different cultures. Additionally, the paper includes case studies from several countries, offering a deeper understanding of how cultural values shape the development, regulation, and application of AI technologies like deepfakes.