<p>This article aims to discuss the ways in which Chinese culture enables the contribution of AI technology toward enhanced efficiency in corporate strategic communication. Setting aside the individualistic orientation of the corporation, Chinese business entities focus heavily on teamwork and the attainment of long-term goals. The development of artificial intelligence technology under the support of Chinese culture brought changes in the strategic communications of corporations by enhancing the communication efficiency and the satisfaction degree of users through data-driven decisions, automation systems, as well as personalized suggestions. Taking ByteDance as an example, this paper has analyzed how cultural elements have been integrated into the operations of TikTok and Douyin through its AI-driven recommendation system and achieved resonance between global users and local culture. Its internal management also includes the spirit of collectivism and AI management methods to improve team collaboration and innovation efficiency. Therefore, this could serve as a reference for Chinese companies in future global business competition.</p>

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A study of corporate strategic communication empowered by Chinese culture with AI: taking ByteDance as an example

  • Ming Fu

摘要

This article aims to discuss the ways in which Chinese culture enables the contribution of AI technology toward enhanced efficiency in corporate strategic communication. Setting aside the individualistic orientation of the corporation, Chinese business entities focus heavily on teamwork and the attainment of long-term goals. The development of artificial intelligence technology under the support of Chinese culture brought changes in the strategic communications of corporations by enhancing the communication efficiency and the satisfaction degree of users through data-driven decisions, automation systems, as well as personalized suggestions. Taking ByteDance as an example, this paper has analyzed how cultural elements have been integrated into the operations of TikTok and Douyin through its AI-driven recommendation system and achieved resonance between global users and local culture. Its internal management also includes the spirit of collectivism and AI management methods to improve team collaboration and innovation efficiency. Therefore, this could serve as a reference for Chinese companies in future global business competition.