Factors influencing cross-cultural communication of Chinese fantasy films from the cultural discount perspective

In the context of globalization, the cross-border and cross-regional distribution of products from cultural and creative industries across different countries and regions has become increasingly prevalent. Cultural discount is a common and significant phenomenon in the process of cross-cultural communication. This paper is based on fundamental economic principles and incorporates cultural dimension theory. By using the cross-cultural dissemination of films as an example, the study quantitatively analyzes the cultural discount reflected in films across different cultures, utilizing the variations in box office data from various countries and regions.