<p>The study examines the impact of influencer credibility and its dimensions on purchase intention, as well as whether brand awareness moderates these relationships. It also explores potential differences between respondents from Croatia and Poland. Multiple regression analysis was used to test the set hypothesis. The results of the research show that the engagement of influencers (perceived by consumers as credible) in a company’s marketing activities can significantly impact purchase intentions, although the influence of specific credibility dimensions may differ across countries. Furthermore, the results suggest that the more recognizable the brands are, the greater the benefits will be, measured in terms of purchase intentions from engaging credible influencers. This study contributes to the influencer marketing literature by addressing the previously unexplored moderating role of brand awareness in the relationship between influencer credibility and purchase intention within an international comparative context.</p>