<p>In behavior analysis, the concept of reflexivity as it relates to stimulus equivalence is well-studied and understood. However, reflexivity as defined through qualitative inquiry also holds value for behavior analysts to promote rigor, transparency, and equity in research. We propose turning foundational behavior-analytic skills inward to observe one’s own behavior and to determine why we do what we do in our research and practice, including a consideration of epistemology and axiology. The act of considering qualitative reflexivity can help behavior-analytic researchers and practitioners examine how their individual perspectives, subjectivities, and biases may inform their subsequent observable behavior related to research. Although we suggest the benefits of qualitative reflexivity for all research contexts, engagement in this process is particularly important when considering work with marginalized communities. A process of self-reflective guidance should be utilized by behavior analysts to consider qualitative reflexivity regarding power structures, historical impact, and decision-making processes. Reflecting and questioning assumptions about whose voices are privileged in the research context is fundamental for all researchers and can be explored in behavior analysis through this process of qualitative reflexivity.</p>