<p>In recent years, the question has been raised as to whether teaching eye contact to autistic children is an ethically defensible educational objective. In the present article, I suggest that this question may be best answered by first defining contact with the eyes not as behavior, but as a consequence for the behavior of looking. Looking at people’s faces, and in particular the eyes, provides information regarding the discriminative functions and reinforcing value of social stimuli, of people, of what they do, what they say, and what they feel, and is a critical part of all social behavior. Following a brief review of the available behavioral and developmental evidence on eye-looking behavior, its development from birth, and the role it plays in the context of social and verbal learning in early childhood, I suggest that on the topic of eye contact, the question is not simply whether we should or should not teach it. Rather, the question is whether we should seek to establish social interaction as a reinforcer for eye-looking behavior as an educational target for autistic children.</p>