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<p>Immersive technologies have rapidly evolved and become increasingly embedded in cultural heritage tourism (CHT), providing innovative means to enhance visitor engagement, interpretive experiences, and heritage learning. This systematic literature review critically analyzed 54 peer-reviewed empirical studies published between 2015 and 2025 to explore the shifting dynamics of virtual immersive experiences (VIEs) within the CHT context. This study follows PRISMA guidelines for identification, screening, and inclusion of relevant articles, while thematic clusters and temporal developments are visualized using VOSviewer. This study examines multiple dimensions for CHT research field, including technological applications, visitor experience constructs, research methodologies, and geographic distributions. The findings of this study indicate a clear shift from technology-centered approaches toward experience-driven design, with core experiential constructs such as immersion, behavioral intention, user experience, satisfaction, and authenticity receiving substantial scholarly attention. However, existing studies remain constrained by a reliance on English-language publications, which may limit the cross-cultural generalizability. Moreover, the dominance of cross-sectional and self-report methodologies restricts understanding of the long-term and dynamic impacts of immersive experiences on visitor behavior. This study highlights critical directions for future research and contributes meaningfully to both theoretical development and practical implementation in the domain of immersive cultural heritage tourism.</p>

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A systematic review of the shifting dynamics in virtual immersive experiences in cultural heritage tourism

  • 期刊论文

  • 发表日期：

    2026年6月24日

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  • Yuqiao Liu,
  • Nagathisen Katahenggam,
  • Kei Wei Chia

摘要

Immersive technologies have rapidly evolved and become increasingly embedded in cultural heritage tourism (CHT), providing innovative means to enhance visitor engagement, interpretive experiences, and heritage learning. This systematic literature review critically analyzed 54 peer-reviewed empirical studies published between 2015 and 2025 to explore the shifting dynamics of virtual immersive experiences (VIEs) within the CHT context. This study follows PRISMA guidelines for identification, screening, and inclusion of relevant articles, while thematic clusters and temporal developments are visualized using VOSviewer. This study examines multiple dimensions for CHT research field, including technological applications, visitor experience constructs, research methodologies, and geographic distributions. The findings of this study indicate a clear shift from technology-centered approaches toward experience-driven design, with core experiential constructs such as immersion, behavioral intention, user experience, satisfaction, and authenticity receiving substantial scholarly attention. However, existing studies remain constrained by a reliance on English-language publications, which may limit the cross-cultural generalizability. Moreover, the dominance of cross-sectional and self-report methodologies restricts understanding of the long-term and dynamic impacts of immersive experiences on visitor behavior. This study highlights critical directions for future research and contributes meaningfully to both theoretical development and practical implementation in the domain of immersive cultural heritage tourism.