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<p>This study examines how Reddit communities framed the Nipah virus (NiV) outbreak during December 2025–January 2026, with particular attention to “next pandemic?” narratives, airport screening discourse, and misinformation. Analysis of 38 posts and 1,125 comments from news, travel, health/science, conspiracy, and general/country publics reveals distinct ecology-dependent framing patterns. While outbreak geography and transmission routes dominated overall discourse, “next pandemic?” framing was more prevalent in general/country and health/science communities than in travel forums. Airport screening appeared prominently in headlines but less in deliberation, functioning as an ambiguous tourism signal. Misinformation clustered primarily in conspiracy spaces with limited cross-frame coupling. The findings advance tourism crisis scholarship by conceptualizing Reddit as interacting publics that differentially process outbreak narratives, offering implications for travel-risk communication during short-lived attention spikes.</p>

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Nipah virus “next pandemic?” narratives: travel risk perception, airport screening, and misinformation across Reddit communities (Dec 2025–Jan 2026)

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年5月20日

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  • Sezai Tunca

摘要

This study examines how Reddit communities framed the Nipah virus (NiV) outbreak during December 2025–January 2026, with particular attention to “next pandemic?” narratives, airport screening discourse, and misinformation. Analysis of 38 posts and 1,125 comments from news, travel, health/science, conspiracy, and general/country publics reveals distinct ecology-dependent framing patterns. While outbreak geography and transmission routes dominated overall discourse, “next pandemic?” framing was more prevalent in general/country and health/science communities than in travel forums. Airport screening appeared prominently in headlines but less in deliberation, functioning as an ambiguous tourism signal. Misinformation clustered primarily in conspiracy spaces with limited cross-frame coupling. The findings advance tourism crisis scholarship by conceptualizing Reddit as interacting publics that differentially process outbreak narratives, offering implications for travel-risk communication during short-lived attention spikes.