Navigating the digital transformation of ocean tourism industries: insights from the literature and industry experts

This research examines the impact of digital transformation on the ocean tourism industry through a systematic literature review (SLR) and key informant interviews. Specifically, it searched peer-reviewed journals published in 2014 ~ 2023 from six scholarly databases and identified 35 studies. The findings indicated that the selected studies investigated virtual reality, gaming, geographic information systems, Internet-of-Things, etc. as key digital technologies driving improved performances or positive responses from tourists, businesses, and the industry. The most studied sub-sectors are cruises, ecotourism, and expeditions, with 60% of the studies originating from Asia Pacific countries. A follow-up key informant interview focused on three areas: DT applications in ocean tourism, key performance indicators, and success factors for DT-enabled achievements. Based on two studies, future research agendas were proposed, including the exploration of new digital technologies, identification of new success factors, examination of understudied ocean tourism sectors, expansion of geographical reach, and adoption of mixed-method studies.