<p>The overwhelming reliance on <!--Query ID="Q1" Text="Please check if the author names and affiliations are captured and presented correctly. " Resolved="yes"-->the Internet and the busy lives of consumers have turned the physical mode of shopping online, which has provided vast room for online solopreneur businesses to grow. Solopreneurship is characterized by flexibility, autonomy, and independence, which are associated with achieving work-life balance and increased work engagement. This study aimed to investigate whether being an online solopreneur really helps achieve work-life balance and work engagement. An online survey was conducted using a closed-ended questionnaire, and 97 online solopreneurs of fashion products were a sample of the study. The partial least square structural equation modeling (PLS-SEM) technique was applied to analyze the data using Smart PLS version 4<!--Query ID="Q2" Text="Please check if 'JEL Classification' capturedpresented correctly." Resolved="yes"-->. The findings of the study reveal that work-life balance fully mediate the relationship between flexibility and engagement; R² = 0.547, although the relationship between work flexibility and work-life balance is negatively moderated by perceived family demand, which also decreases work engagement. This implies that online solopreneurs can remain more engaged in work because of their work flexibility if they balance their work and life, but family demand<!--Query ID="Q3" Text="Please check if the section headings are assigned to appropriate levels. " Resolved="yes"--> needs to be minimized. Hence, solopreneur can be an auspicious option for employability and a prosperous business venture by balancing work and life.</p>