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Purpose <p>This study addresses a critical theoretical gap by exploring how—and through what mechanisms—entrepreneurial ventures align their business models with the post-2020 Global Biodiversity Framework (GBF) and the UN Sustainable Development Goals (SDGs). It seeks to understand how these ventures proactively design their operations to mitigate biodiversity loss, moving beyond mere compliance to create core business value.</p> Design/methodology/approach <p>A qualitative multiple-case study methodology was employed, analyzing a purposive sample of biodiversity-positive ventures. Data from semi-structured interviews, company reports, and direct observation were analyzed to examine the strategic integration of biodiversity targets.</p> Findings <p>The analysis reveals that GBF alignment is a synergistic dual-mechanism framework. First, ventures architect Embedded Value Propositions (EVP) that structurally position ecosystem restoration as their primary revenue driver. Second, they deploy Digital-Enabled Legitimacy (DEL) through technologies like blockchain and IoT to verify impact, ensure transparency, and build essential market trust.</p> Originality <p>This research makes a novel theoretical contribution by explicitly linking contemporary entrepreneurship theory with the policy architecture of the GBF. It fills a critical gap by demonstrating how entrepreneurial ventures serve as agile, innovative actors in the biodiversity governance ecosystem, a domain previously dominated by studies on large corporation compliance.</p> Research limitations/implications <p>The study’s qualitative focus and limited sample size call for future quantitative research to validate and generalize the findings. Subsequent work should investigate sector-specific barriers and the scalability of these nature-positive business models.</p> Practical &amp; social implications <p>The findings provide a practical blueprint for entrepreneurs and investors to design viable businesses that are inherently aligned with the GBF and emerging biodiversity disclosure regulations, de-risking investment in nature-positive economies. By demonstrating the commercial viability of ventures that restore nature, this research encourages a broader entrepreneurial shift towards biodiversity conservation.</p>

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Nature-positive entrepreneurship: aligning business models with the post-2020 global biodiversity sustainable framework

  • 期刊论文

  • 发表日期：

    2026年2月3日

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  • M. R. Suji Raga Priya,
  • Rashmi Uchil

摘要

Purpose

This study addresses a critical theoretical gap by exploring how—and through what mechanisms—entrepreneurial ventures align their business models with the post-2020 Global Biodiversity Framework (GBF) and the UN Sustainable Development Goals (SDGs). It seeks to understand how these ventures proactively design their operations to mitigate biodiversity loss, moving beyond mere compliance to create core business value.

Design/methodology/approach

A qualitative multiple-case study methodology was employed, analyzing a purposive sample of biodiversity-positive ventures. Data from semi-structured interviews, company reports, and direct observation were analyzed to examine the strategic integration of biodiversity targets.

Findings

The analysis reveals that GBF alignment is a synergistic dual-mechanism framework. First, ventures architect Embedded Value Propositions (EVP) that structurally position ecosystem restoration as their primary revenue driver. Second, they deploy Digital-Enabled Legitimacy (DEL) through technologies like blockchain and IoT to verify impact, ensure transparency, and build essential market trust.

Originality

This research makes a novel theoretical contribution by explicitly linking contemporary entrepreneurship theory with the policy architecture of the GBF. It fills a critical gap by demonstrating how entrepreneurial ventures serve as agile, innovative actors in the biodiversity governance ecosystem, a domain previously dominated by studies on large corporation compliance.

Research limitations/implications

The study’s qualitative focus and limited sample size call for future quantitative research to validate and generalize the findings. Subsequent work should investigate sector-specific barriers and the scalability of these nature-positive business models.

Practical & social implications

The findings provide a practical blueprint for entrepreneurs and investors to design viable businesses that are inherently aligned with the GBF and emerging biodiversity disclosure regulations, de-risking investment in nature-positive economies. By demonstrating the commercial viability of ventures that restore nature, this research encourages a broader entrepreneurial shift towards biodiversity conservation.