<p>Vibrations, noise, acceleration, and other factors encountered by passengers and the driver in vehicles have a significant impact on their comfort, activity, and health. The way vibrations affect the human body is influenced by factors like frequency, amplitude, duration, and the direction of the force exerted. Sustained vibration exposure contributes to fatigue experienced by both the driver and the passengers, leading to a decline in their performance and exacerbating their functional condition. The enhancement of ride comfort is a key consideration for modern vehicles in order to promote traffic safety. Ride comfort encompasses the range of conditions, impacts, and sensations that drivers and passengers encounter during vehicle travel. Over time, many research efforts and scientific innovations have been dedicated to the measurement, evaluation, and analysis of the different factors that affect ride comfort. Article provides an overview of the research conducted on the dynamic factors influencing ride and comfort in automobile. It discusses various approaches employed for measuring, evaluating these factors. Additionally, the paper presents several recommendations aimed at enhancing the ride comfort in road vehicles.</p>