Purpose <p>Dentists and dental treatment have been portrayed negatively in many forms of media. The purpose of this study was to assess social representations of dentist and dental treatment in children’s animated cartoons.</p> Methods <p>A qualitative content analysis was conducted. Animated cartoons from 2000 onward portraying dentists or dental settings were identified via IMDb (search conducted in March 2025) and Google searches. Content analysis was conducted by two trained evaluators who independently assessed episodes (<i>n</i> = 18) using predefined criteria. Each reference to dental treatment (verbal, visual, or narrative) was recorded and classified as positive, negative, or neutral.</p> Results <p>Whilst some animated cartoons depicted dentists or dental visits negatively, highlighting fear, discomfort, or avoidance, most conveyed positive messages emphasising oral health. Dentists are most commonly portrayed by white male characters. Occasionally, dental tools and clinical environments were exaggerated, potentially reinforcing dental fear, but many cartoons showed friendly dentists and promoted prevention.</p> Conclusion <p>Despite some persistent stereotypes, children’s cartoons often stress the importance of oral health and may influence children’s perceptions of dental care.</p>

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Social representations of dentist and dental treatment in children’s animated cartoons

  • A. M. do Rosário,
  • A. da Gama,
  • M. S. Azevedo,
  • M. L. Goettems

摘要

Purpose

Dentists and dental treatment have been portrayed negatively in many forms of media. The purpose of this study was to assess social representations of dentist and dental treatment in children’s animated cartoons.

Methods

A qualitative content analysis was conducted. Animated cartoons from 2000 onward portraying dentists or dental settings were identified via IMDb (search conducted in March 2025) and Google searches. Content analysis was conducted by two trained evaluators who independently assessed episodes (n = 18) using predefined criteria. Each reference to dental treatment (verbal, visual, or narrative) was recorded and classified as positive, negative, or neutral.

Results

Whilst some animated cartoons depicted dentists or dental visits negatively, highlighting fear, discomfort, or avoidance, most conveyed positive messages emphasising oral health. Dentists are most commonly portrayed by white male characters. Occasionally, dental tools and clinical environments were exaggerated, potentially reinforcing dental fear, but many cartoons showed friendly dentists and promoted prevention.

Conclusion

Despite some persistent stereotypes, children’s cartoons often stress the importance of oral health and may influence children’s perceptions of dental care.