<p>This ethnographic study investigates community perceptions of the relationship between fishing and tourism sectors in a coastal area in Greece. Marine activities of sociocultural importance such as fisheries can impact multiple aspects of our well-being. Qualitative evidence from a subarea of the Chalkidiki peninsula in Northern Greece confirms that fishing is more than an economic activity and that at first sight, a ‘smooth coexistence’ between the sectors exists. From local stakeholders’ perspective, the area’s fishing cultural heritage contributes to the identity of the area, which is also important for tourism, adding to the place’s character and attractiveness. In the area, tourism has emerged since the 1970s as a leading driving force of economic growth. Informants regarded that the coexistence of ‘traditional’ and ‘modern’ marine activities could potentially create opportunities if specific barriers were to be surpassed. However, they also noted undesirable transformations because of the transition to a growing tourism economy, combined with the declining fishing activity, that has occurred over time. Hence, the opposite dynamics that characterize fishing and tourism sectors, can be a double-edged sword for certain coastal areas. In any case, the prevalence of tourism-monoculture as a likely scenario was clearly not favored by local coastal communities. As was highlighted, such a scenario would be expected to negatively impact their resilience and the preexisting interconnections between culture, society, and the economy. Specifically, it would be expected to contrast with a socially and historically constructed marine-oriented <i>habitus</i>, which has fostered a strong identity linked to fishing.</p>